“Admirável Chip Novo” by Pitty (2003)

The crash of WhatsApp (the biggest social media platform in Brazil) earlier this week brought this song to mind. This is the title track to Pitty’s debut album, “Admirável Chip Novo” (“Brave New Chip”), which was the biggest selling rock album in Brazil in 2003.

Listen to the song.

“Brave New Chip”
Glitch in the system
Somebody unconfigured me
Where are my robot eyes?
I didn’t know, I hadn’t noticed
I always thought I was alive

Screws and fluid in place of articulation
I even thought a heart beat here
Nothing is organic, it’s all programmed
And me thinking I had freed myself

But here they come again
I know what they’re going to do
Reinstall the system

Think, talk, buy, drink
Read, vote, don’t forget
Use, be, hear, say
Have, reside, spend and live

No, sir
Yes, sir
No, sir
Yes, sir

But here they come again
I know what they’re going to do
Reinstall the system